UNESCO, once again, calls on its media partners to ensure that gender equality and women’s empowerment remain on the forefront of their agenda, through its Women Make the News (WMN) 2012 initiative. Launched annually on the occasion of International Women’s Day (8 March), WMN is a global policy advocacy initiative aimed at promoting gender equality in and through the media.
Much has been achieved since the Beijing Declaration and Platform for Action (1995). Yet the Global Media Monitoring Project (2010) finds that still only 24% of the people questioned, heard, seen or read about in the written and audiovisual media are women; 76% are men. Only 16% of stories focus specifically on women.
The UNESCO-supported Global Report on the Status of Women in the News Media(2011) reveals that women are underrepresented in the media operations in 73%, 50% and 46% of the countries surveyed in Sub-Saharan Africa, Asia and Oceana, and the Americas, respectively. This is indicative that there is much more to be done.
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