“Give the People What They Want: A Quantitative Analysis of News

“Give the People What They Want: A Quantitative Analysis of News
Satisfaction Levels Among African Americans”

Howard University
Washington, DC 20059

This is an investigation in the department of Mass Communications and Media Studies. This study is being conducted by Dr. Carolyn M. Byerly (Principal Investigator) and Jayne Cubbage a doctoral candidate (Student Investigator). You will be asked to complete an online questionnaire, the News Satisfaction Survey, which requires about 5 minutes to complete. This questionnaire will be administered online via Surveymonkey.com.

The study is seeking respondents who reside in the following metropolitan areas: NY/NJ/CT, Los Angeles, Chicago, Philadelphia and Atlanta only. If you do not reside in any of these cities or surrounding areas, please do not complete the study.

The benefit to you for participating in this study is that you will help determine news usage patterns among African Americans and assist in the development of a news network targeted to that community. We anticipate minimal psychological risks, and personal time inconvenience.

The results of this research will be useful to other communications industry researchers and media executives. Procedures for maintaining confidentiality are as follows. Your name will not be used on any documents about the survey. We will not attempt to make further contact with you once the survey has been completed. We will not ask you for any other identifying information about yourself or your family. You may withdraw from this study at any time without jeopardizing your relationship with Howard University.

The participants should be 18 years or older and in good health. If you are younger than 18, please do not complete the questionnaire.

If you would like any further information about this study, please contact Dr. Carolyn M. Byerly at cbyerly@earthlink.net or Jayne Cubbage at jcubbage@comcast.net. You may also call the Howard University Institutional Review Board at (202) 806-4759, from 8:30 a.m. to 5:00 p.m., Monday through Friday, if you would like to discuss this study with someone other than the investigators.

Source: https://www.surveymonkey.com/s/VD8756Y