- News coverage on stories involving sexual abuse/exploitation of children was found to evolve 200% in 10 years (from 2,004 news stories in the year 2000 to 6,024 in the year 2009).
- In 2009, 18% of stories in the Tim Lopes Journalistic Contest included references to legislation, as compared to other news sources sharing information on sexual violence in general (9.7%) or children’s rights in general (5.7%). [See Slide 20 for more data]. Also, there was found to be an impact of this contest on the journalistic culture – e.g., winning journalists “gain a much deeper understanding of the problem and commit to it even if [they] change outlets/jobs” and they “become focal points within their newsrooms.”
- The Tim Lopes contest has also been found to have impacted public policies/the state system. For example, there was an improvement of ECA (Brazilian Bill of Children’s Rights) through Amendment 485 regarding child pornography on the internet.
- Although sexual exploitation is difficult to measure, due to the specific nature of the problem (e.g., it is an illegal activity, and many victims prefer to remain silent) and based on the “agenda setting” approach, ANDI believes that the level of public awareness on sexual violence against children in Brazilian society has grown in recent years due to more qualified media coverage.
- ANDI cites accomplishments such as the following: public awareness about the National Day to Combat Sexual Violence, May 18, has grown annually; President Lula made the issue a priority regarding his social policies; a congressional investigation panel on the issue was established; and there was a significant growth in the number of calls to the national hotline (4,494 in 2003, compared to 29,756 in 2009).