Sex, Stereotypes and Beauty

WUNRN
 
SEX STEREOTYPES & BEAUTY – COMMERCIAL IMAGES OF WOMEN
  
NOW Foundation
 
Direct Link to 84-Page Presentation:
 
Do you love what you see when you look in the mirror?
 

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts — lips, legs, breasts — airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem.

Badvertising

It’s been a busy week for bad ads.

Here’s a “men wear the pants” ad from Dockers:

Dockers

Here’s 2 posts relating to the Docker’s ad:

Bitch

Echidne of the Snakes

Step away from the salad and get your hands dirty? Is that really the message Dockers wants to send men. Um, salad bars will be way more helpful than slamming back some beers, smoking he-man Marlboro reds and eating wings at Hooters anyday! Men suffer from heart attacks, suicide, shorter life spans and violence — all due in some form or another from masculinity roles! Is that what Dockers wants for men? (I’m afraid to know what it wants for women.)

And here’s another bad ad from Burger King:

Burger King

And…PETA is looking for an African American or mixed race actor for there next video, exploiting women:

craigslist

Here’s their video from last year, in which a woman takes off her clothes – for what? – to protest animal cruelity, of course! There doesn’t have to be a link with female nudity, does there?

State of the Union Undress

What I want to know is: Where is the People for the Ethical Treatment of WOMEN?!