I imagine it’s somewhat similar in the US. I’m waiting for ads to feature males (white or ethnic) in cleaning commercials. I’ve only seen 2. I especially dislike the ads that feature a male announcer sounding like an authority on a product and the female demonstrating it – there’s a vacuum cleaner with a new technology (a ball that makes the vacuum turn better) that does this. grrrr.
Only 5% of TV ads feature ethnic minorities
Actors from black, Asian or other ethnic minority groups appeared in only 5% of the almost 35,000 TV ads screened in the UK last year, according to a report.
The report by Clearcast, the body that vets all commercials before they are broadcast, found that TV advertising is “drastically under-representing” the ethnic minority groups. Black, Asian and those of other ethnic minorities account for about 13% of the UK population.
Clearcast’s report, which marks the first in-depth look at the racial makeup of UK television advertising, found that of the total of 34,499 commercials given the green light last year just 1,845, or 5.3%, used actors from a non-white background.
Here’s a great article by Jaclyn Friedman on sexism and sports –
The second sex at the Super Bowl
…There are few events in the American calendar that bring together more people than the Super Bowl–nearly as many people will watch next Sunday as voted in the 2008 presidential election. If it really is the love of football, friends and family that brings us all together, then it’s time to stop helplessly accepting an event that treats half the population like expendable fodder for the other half’s entertainment. If the fans, advertisers, networks, bosses and athletes can’t make room for women to be equal participants in this grand American tradition, then it’s well past time to abandon it and start a new one with a truly level playing field.
Here, here, Jaclyn!
intr.v. ralphed, ralph·ing, ralphs Slang
Darryl Roberts, as discussed in the Huffington Post, suggests we boycott Ralph Lauren over the riduculously distorted images of women’s bodies. Read the Huff Post article here: Ralph Lauren boycott
View Darryl Roberts Web site here: America the Beautiful
I say we should boycott all fashion that distorts the female body or uses soft porn. American Apparel, in a recent free weekly paper, used a ballerina in a full split wearing a thong. The sexually-harassing-spandex-loving-soft-porn-using manufacturer should be boycotted. This is one instance where I’d suggest: Don’t Buy American!!
According to blogger Katherine Chon, the Washington Post allows advertisements of sexually trafficked women – even though the Post itself has reported on the dangers of sexual slavery:
“Advertisements for massage parlors that are often fronts for brothels selling trafficked women are run in The Post every day, despite the fact that the publication has reported on human trafficking in massage parlors.”
Evidently, the New York Times, Los Angeles Times, Chicago Tribune and Boston Globe have decided against facilitating sexual slavery in its advertisements. The Washington Post should do the same. Visit her blog to read the full story and find out how to take action.