NBC lineup to include female-led shows (but looks like top dogs are still male-led)

Granted, this is the only article I’ve read about female-led shows in NBC’s lineup, but it sures sounds to me like men are faring much better (and why this headline mentions kudos to females and not males is beyond me):

New prime time NBC lineup includes several female-led series

Among the network’s six new comedies and six new dramas are shows that feature Whitney Cummings as half of a committed couple; Debra Messing as the writer of a Broadway musical about Marilyn Monroe; Christina Applegate as an acerbic new mom; Maria Bello as the new Helen Mirren in a “Prime Suspect” remake; and a comedy based on late-night star Chelsea Handler’s book, “Are You There, Vodka? It’s Me, Chelsea.”

Okay, sounds great, but what kind of ratio are we looking at? Not that it matters much — look at who has the top jobs (here, all men):

On the other hand, NBC is relying on the behind-the-scenes production chops of Steven Spielberg, Lorne Michaels, Brian Grazer, Tom Werner, John Grisham and Peter Berg.

And, males get the advertisers to cater to them too:

…advertisers pay a premium to reach young guys, because they’re the hardest to reach. But aiming for a female audience is not a bad direction to go when you’re the mired-in-fourth-place network.

I didn’t study business, but would companies pay more money to reach a segment of the population that’s hard to reach? Hmm, guess so.

And more talk of men and a series based on a book written by a male:

Likewise, NBC’s TV adaptation of John Grisham’s book “The Firm” won’t be trotted out until it can follow the return of reality series “Celebrity Apprentice” on Sunday nights, post-football (with or without Donald Trump, depending on his presidential plans).

Something else that sounds male-oriented:

In truth, some of his new series, such as a drama called “The Playboy Club,”…

 Like I said, I haven’t read anything else on this topic so maybe there’s more to it – – but this article, it sounds to me like men are getting the best deals out of the lineup.

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