Only 5% of TV ads in the UK employ ethnic minorities

I imagine it’s somewhat similar in the US. I’m waiting for ads to feature males (white or ethnic) in cleaning commercials. I’ve only seen 2. I especially dislike the ads that feature a male announcer sounding like an authority on a product and the female demonstrating it – there’s a vacuum cleaner with a new technology (a ball that makes the vacuum turn better) that does this. grrrr.

Only 5% of TV ads feature ethnic minorities

Actors from black, Asian or other ethnic minority groups appeared in only 5% of the almost 35,000 TV ads screened in the UK last year, according to a report.

 The report by Clearcast, the body that vets all commercials before they are broadcast, found that TV advertising is “drastically under-representing” the ethnic minority groups. Black, Asian and those of other ethnic minorities account for about 13% of the UK population.

 Clearcast’s report, which marks the first in-depth look at the racial makeup of UK television advertising, found that of the total of 34,499 commercials given the green light last year just 1,845, or 5.3%, used actors from a non-white background.

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