I imagine it’s somewhat similar in the US. I’m waiting for ads to feature males (white or ethnic) in cleaning commercials. I’ve only seen 2. I especially dislike the ads that feature a male announcer sounding like an authority on a product and the female demonstrating it – there’s a vacuum cleaner with a new technology (a ball that makes the vacuum turn better) that does this. grrrr.
Actors from black, Asian or other ethnic minority groups appeared in only 5% of the almost 35,000 TV ads screened in the UK last year, according to a report.
The report by Clearcast, the body that vets all commercials before they are broadcast, found that TV advertising is “drastically under-representing” the ethnic minority groups. Black, Asian and those of other ethnic minorities account for about 13% of the UK population.
Clearcast’s report, which marks the first in-depth look at the racial makeup of UK television advertising, found that of the total of 34,499 commercials given the green light last year just 1,845, or 5.3%, used actors from a non-white background.