A few months ago, a petition was started asking the CEO of Universal Music Group (Lucian Grainge) and CEO of MTV (Judy McGrath) to respond to the leaked video teaser for Kanye West’s hit song “Monster.” Only 30 seconds of the video were leaked, but that was enough time to expose disturbing images eroticizing violence towards women.
Though the full music video had not been released, it was obvious this over-sexualized, violent video should not be made public.
5,000 signatures from outraged Care2 members delivered about a month ago grabbed MTV’s attention and they reacted by saying they will not air the “current version” of the music video. We will soon deliver another 10,000 to MTV to reinforce our stance that the original video would need to be completely disregarded and a new video shot before it is television appropriate.
We are glad that MTV has voiced their opposition to this over-sexualized, violent music video and we will continue voicing our opinions to them so their stance remains firm.